A better way to talk about your work
Traditionally, when we want to show the great work we are doing, we update our online portfolio with a new completed project. This tends to be infrequent and not seen by many.
In recent years companies have started posting smaller bits about their project work on social media websites. These social posts relating to one of your projects is exactly what we call a "PR News". They are less formal and more frequent than traditional PR announcements or news article.