Story

The goal of this design was to implement a new MOTO brand, incorporating furniture, graphics, colors and finishes, within an environment suitable for both visitors and employees.  Our challenges were to creatively reinforce the MOTO message to employees and consumers, coordinate this multi-phased project while overcoming schedule constraints, and to convert an old manufacturing facility into something new and exciting – from grey and dull into an energetic, lively, colorful working environment.  The main entry redefined circulation pattern, the focus point is on the mobility center and fitness entrance. The mobility center provides a new sales tool for new employees with interactive meeting areas that are colorful and engaging, and showcases the new technology.