East Grand Rapids, MI
Whitmore Custom Homes is comprised of a team with extensive engineering and project management
backgrounds. Though COVID-19 brought on a completely different set of challenges in 2020, our
engineered approach allowed us to maintain a level of excellence in the luxury housing market. Instead
of sitting back and feeling bad for ourselves, we used the shutdown to work through the
proper channels to ensure both client and employee safety. Our focus was centered on communicating
with our entire customer experience network (the top realtors, bankers, title companies, interior
designers, and architects in the industry) to put together innovative processes prepared to adapt to
often changing circumstances.
An entirely new safety program was implemented that included daily check-ins, distribution of PPE and
Sanitization, and COVID-19 exposure tracking. Employee and client scorecards were created to offer
quick day to day overviews as well as in depth performance analysis. Jobsite checklist were established
to ensure accountability standards between ourselves and trade partners. This combined approach did
not only enable us to hit the road running when work resumed but has also set us up for future success
and scalability.
Given all the challenges of 2020 we were still able to show significant growth and we continue to focus
heavily on being an advocate for our clients and giving them the best possible customer experience in
the industry.
Forest Hills, MI