HBA Awards of Excellence

New Urban Home Builders LLC

Forest Hills, MI

About

Our website was redesigned in 2018 to better engage users and ease navigation. Our target clients are current and potential homeowners looking to renovate or build architectural luxury homes in the Grand Rapids and Lakeshore markets. During the redesign, we reconfigured the landing page to display a slider featuring projects historically generating the most engagement on our previous website and on social media. Overall, we shifted the focus of the website from text to photos, and added much more content but improved its organization. We also added staff bios to help visitors feel more connected to our team.


In 2019, we were able to add a banner to the home page featuring a national award we won in 2018.


Website analytics demonstrate our continued success. For calendar year 2019, our unique visitors were up 30.8% over 2018, visits were up 24.3%, and page views increased by 33.1%.