Story

Motorola's recent design competition to remodel the entry to a complex of buildings at its headquarters in Schaumburg, Illinois - suffered from a lack of clarity or connectivity to other facilities. When Mekus Tanager won the assignment to design the entry, the scope of the project was redefined to include the entire first floor and reception at Sector Headquarters - 1st Floor or SH1. The one-floor, 45,000-square foot SH1 space is the central hospitality area for the complex and includes a lobby/reception, mobility center, conference rooms, multiple "touchdown" areas, wellness center and Starbucks Cafe, a facility that can accommodate over 500 people at one time. To improve way-finding so that people can find their directions and reach their destinations, the design transforms the first floor into a series of visual cues to initiate a sense of horizontal and vertical flow. Through identification, repositioning, design, graphics and Motorola signature branding, people easily recognize enough elements of the "Moto" culture of seamless connectivity to guide themselves to the elevator lobby and upper floors of the seven-story entry building or to other destinations in the complex. The project consisted of a complete renovation and re-branding of their corporate headquarters, and accommodates for future flexibility.