Story

The “Hewitt Experience” was a rebranding of the main lobbies of Hewitt Associates’ corporate campus.  Hewitt’s desire was to communicate their expansive client base, geographic reach, and extraordinary service capabilities.  The challenge was to transform the dry imagery of the existing lobby into a dynamic, informative, and engaging environment that projected the company’s spirit.

Using everything from high tech LED’s to simple text on a wall, the new space surrounds the visitor with information.  Not simply the company’s image, but its mission, vision and history are imparted.

The three thirty-five foot high red LED towers crisscross with three fifty foot long yellow LED stripes are counterpoint to a nine foot high curved blue LED arc.  The towers constantly scroll the complete list of Hewitt’s clientele, while the horizontal stripes communicate locations throughout the world.  The blue arc displays service capabilities and branding messages.

Hewitt’s ideas are lived in their lobby space, and visitors are invited into that brand.